Site:

Palace Theatre, Alcester Street

Grid Reference:    

SP0432967500

Description:

Theatre. 1913, by Bertie Crewe; extended circa 1960s..

Significance:

Reason site is included 

History:

The Start of a New Era

The Palace Theatre first opened its doors in August, 1913, a comparative latecomer in the wave of new theatre building in which public demand for entertainment had been finding expression since the beginning of the century.

Sidney L Huins as a Director of the theatre company with about 250 shares, and Nellie Louise Huins being a major share holder holding some 650 out of a total of 3,500 shares issued

Bertie Crewe � Designer

The theatre architect chosen by the Potteries entrepreneur Mr H K Hayles was a leading exponent of theatre design Mr Bertie Crewe. He is known to have designed or modified over fifty, yet only thirteen

Contemporary For Its Time

The theatre was upholstered in excellent taste by Messrs Wolff and Hollander based in London.

Inovation

The Palace Theatre used to be a Cine-Variety house which meant that it combined films and variety entertainment on the bill. Until 1929, The Palace ran a mixed bill of fare, but in February of that year, it was being advertised as Palace Super Cinema in April 1930 a Western Electric Sound System was installed and ticket prices were raised to 6d (Pit) and 1/-(circle), due to the cost of installing the new Talkie apparatus.

The Second World War

In 1939, at the beginning of the war the Palace closed in common with places of entertainment elsewhere, but by 1940, was fully in operation with the usual entertainments.

In the late 1940's, films took a back seat at the Palace. Jack Leuty took over the management of the building and ran a series of theatrical entertainments; this lasted until 1952, when new management took over under Mr S G Williams.

Competition  

By 1954 the lack of artists, good touring shows , rising costs, coupled with the start of transmission of BBC television from Sutton Coldfield and the ease of purchase of sets, all conspired against the independent theatre operator, so much so that on the 19th March 1954 the Indicator ran a report 'Can the Palace be kept open?'

The Palace To Close Down!

In May 1954 came the shock announcement "Palace to Close Down" ran the headline. Councillor J R Wilkinson, the owner stating to the Indicator - "The town has lost interest, I cannot afford to stay open"

The Palace was to re-open on 21st February 1955, as a Roller Skating Rink , the raked floor had gone the stage etc, all altered to suit this new form of public entertainment. By 1959, the Palace Theatre became a Dance Hall, from then it led a life in mixed use, including in the late 1960's being used as a Bingo Hall.

Into the 70�s

In 1967 the Development Corporation bought the Palace and handed it over to Redditch Urban District Council, it opened on September 11th 1971 with a show called Between the Bars featuring that master musician Donald Swann.

By 1970 the fate of the Palace was more or less settled. Multi-Entertainment Centres were now being thought of in other areas and with Redditch being a developing town it was decided to refit the Palace for theatrical use.

Supporting The New Town Development

After re-development, it was opened by Mr Peter Walker MP, the Secretary of State for the Environment, on the 11th September 1970, Still retaining the Palace name it became a multi purpose venue. Seats in the stalls were now stackable, allowing for many uses of the floor area. Other additions included moving the dressing rooms from the front of the building to the side taking over what had been part of Shrimptons Needle Factory and adding the present foyer extensions. Administration offices were created where the dressing rooms had previously been. In 1975 a Buy a Seat Campaign was launched and the stalls were fitted out with new seats.

New Owners Again, and Again

In 1982 a private theatre group took it over under the title of the Mercian Theatre and Arts Federation but a report in the Indicator and Chronicle in April summed it up after only 60 people turned up to see a concert. Just five of them were from Redditch.

"The fate of the Redditch Palace is in the hands of the audience."

The Redditch Borough Council took over the management and running of the building in 1985 and since then has continued a tradition of providing a wide mix of entertainment to please every palate.

The Palace Today

Futher Lottery funded development in the 21st Centrury has seen the redevelopment of the Foyer and refurbishment of the whole complex.